I’m finally getting into the “real” college classes. The last year of college. It took me some time to get here, but I had fun. I’m in my public relations writing class for the first part of my summer semester at UNF. All of the advertising and marketing classes were fun, but I can finally buckle down and take my required courses. Public Relations Writing…doesn’t sound all that bad does it? If you said “no Travis, it doesn’t sound all that bad” you’d be completely wrong.
I’m creating a press release for Visit Jacksonville, something that will help bring more visitors to the city. My teacher even mentioned promoting a “staycation,” or a vacation you take without leaving where you live. It really is a great idea. I figured that I would create a press release that dealt with the sports teams we have here in Jacksonville. The Jacksonville Jaguars is where I thought I’d start, since I want to work in the world of football once I graduate. I found this is to be a bit harder than I thought, mainly since there is a limited number of games in a year. I then moved to the Jacksonville Suns because of the multitude of games they play, and a few of the awesome events they hold throughout the season. The first thing I would suggest to the Suns, if I was to ever get a meeting, would be to create a new website purely for their website address. If you click on the Suns link and look you’ll see why.
The main thing I’m having difficulty with is finding information regarding the psychographics of certain areas. I can find demographic information just fine, but if anyone knows a great place for psychographic information, please share it.